SAG-AFTRA Takes Action Against Epic Games Over AI Voice Controversy

May 20, 2025 - 20:13

Trade union SAG-AFTRA has filed an unfair labor practice complaint with the National Labor Relations Board against Llama Productions and Epic Games. The complaint centers around the use of an AI-generated voice of the iconic character Darth Vader in the popular video game Fortnite. SAG-AFTRA argues that this use of artificial intelligence to replicate a well-known voice without proper consent or compensation undermines the rights of voice actors and sets a troubling precedent in the entertainment industry.

The union claims that such practices threaten the livelihoods of voice actors who rely on their unique vocal talents for work. The complaint highlights the growing concern over the use of AI technology in creative fields, particularly as it relates to the representation and compensation of artists. SAG-AFTRA is advocating for stronger protections for its members, emphasizing the need for clear guidelines on the use of AI in media and entertainment to ensure fair treatment for all performers. The outcome of this complaint could have significant implications for the future of voice acting and the integration of AI in gaming.