SAG-AFTRA Takes Action Against AI Usage in Fortnite

May 20, 2025 - 15:02

SAG-AFTRA, the union representing 160,000 actors, voiceover artists, and other media professionals, has filed an unfair labor practice complaint regarding the use of AI-generated voices in the popular video game Fortnite. The union's concern centers around the use of an artificial intelligence version of the iconic character Darth Vader, which they argue undermines the rights and livelihoods of human performers.

The complaint highlights the potential implications of utilizing AI technology for character voices without proper compensation or consent from the original artists. SAG-AFTRA emphasizes that the integration of AI in entertainment should not come at the expense of the creative contributions made by human actors.

This action is part of a broader movement within the entertainment industry to safeguard the rights of performers in the face of advancing technology. As AI continues to evolve, the union aims to ensure that its members are protected and fairly compensated for their work, advocating for ethical standards in the use of artificial intelligence in media.