SAG-AFTRA Takes a Stand: Actors' Union Files Complaint Over Fortnite's AI Usage

June 4, 2025 - 05:22

In the midst of the ongoing strike action against interactive media companies, SAG-AFTRA (the Screen Actors Guild – American Federation of Television and Radio Artists) has officially filed a complaint regarding the use of artificial intelligence in the popular game Fortnite. The union's concerns center on the potential exploitation of performers' likenesses and voices without appropriate compensation or consent.

As the gaming industry increasingly incorporates AI technology, SAG-AFTRA argues that this practice undermines the rights of actors and voice performers. The union is advocating for clear guidelines that protect its members from unauthorized use of their performances in digital environments.

This complaint marks a significant moment in the ongoing dialogue about the intersection of technology and labor rights, particularly in the entertainment sector. As the strike continues, SAG-AFTRA is determined to ensure that the voices and images of its members are respected and safeguarded against the rapid advancements in AI. The outcome of this complaint could have far-reaching implications for the future of performance in video games and beyond.