LEGO Group Ventures into In-House Video Game Development

March 14, 2025 - 22:40

The LEGO Group is making a significant move by establishing its own in-house video game studio. CEO Niels Christiansen announced that the company has made substantial investments to assemble a talented team of 1,800 software developers. This strategic decision aims to enhance the company's ability to create engaging and innovative video game experiences that resonate with its global audience.

By building an internal team dedicated to game development, LEGO seeks to have greater control over its gaming content, ensuring that it aligns with the brand's values and creative vision. This initiative reflects the growing importance of digital entertainment in the overall business strategy of the LEGO Group.

With a focus on leveraging its iconic characters and universes, the company plans to develop games that not only entertain but also encourage creativity and problem-solving among players. As LEGO continues to evolve in the digital landscape, this new venture marks an exciting chapter in its commitment to delivering quality experiences to fans of all ages.