Saudi Arabia Expands Influence Through $55 Billion Acquisition of Electronic Arts

October 3, 2025 - 22:55

In a significant move to bolster its presence in the global entertainment landscape, Saudi Arabia has acquired Electronic Arts for a staggering $55 billion. This acquisition, reportedly facilitated by Jared Kushner, marks a strategic investment in the sports and gaming sector, reflecting the kingdom's ambition to diversify its economy and enhance its soft power.

The deal is part of Saudi Arabia's broader initiative to invest heavily in entertainment and sports, aiming to position itself as a leading player in these industries. With a growing focus on attracting international talent and hosting major events, the kingdom is leveraging its financial resources to reshape its global image.

The acquisition of Electronic Arts, known for popular franchises such as FIFA and Madden NFL, aligns with Saudi Arabia's vision to engage younger audiences and promote a modernized cultural narrative. As the kingdom continues to invest in high-profile ventures, the implications for the gaming industry and international relations are profound, signaling a new era of influence through entertainment.